Profile: Jacqueline Sava – Soak

Another newcomer to the shop this summer – Soak Wash. Soak is the answer to the question, “How best to take care of my handmade knits?” Soak Founder and Director of Possibilities Jacqueline Sava was visiting London recently and sat down with us to chat about how Soak fits into how we like Knit With Attitude…

Yuzu Soak at Knit with attitude

Thanks for chatting with us Jacqueline! Tell us, how did you first come up with the idea for Soak?
Thanks for having me! Soak was conceived as a secondary care product for my previous company, Jacq’s-Hats knit accessories. When I was meeting with retailers and customers of Jacq’s-Hats, I was asked all the time about fibre care and how to wash recently purchased delicate knit items. In response to those questions and recognising a resurgence in the traditional craft market, we launched Soak to meet that demand.

Soak has also launched in the sewing, quilting and lingerie markets across North America. We’ve been lucky too to have intense media pickup and immediate customer loyalty – it’s positioned us as the new innovative leader in the fibre wash market.

Knit With Attitude customers are environmentally and socially conscious consumers. How does Soak share their values?
Our values are innovation, education, creativity, community and sharing. All things Soakworthy. Our bottles are 100% post-consumer resin and fully recyclable. And our labels are printed with water-based inks so they can be recycled with the bottles. All our products, including our bottles are made locally, which is really important to us.

Tell us more about the idea of Soakworthy. What is that?
When you’re a maker and you’ve taken the time to create something wonderful and beautiful, don’t you want it to last? That means taking care of it in the best way possible. Soakworthy is an idea that we came up with to describe all the wonderful things that people like to take care of with Soak. Whether it’s your handknits, quilts, embroidery, sewing, lingerie or any other item that you cherish and is worth your time and extra care – that is something that is Soakworthy.

There are other handwash products out there – what sets Soak apart?
We come from a skincare background, so Soak is like skin care for your clothing. We’ve got great fragrances, lovely packaging and tons of marketing and brand support. Our customers trust Soak with the delicate materials they love most, and we really appreciate that. Our customer relationships set us apart from the competition.


What’s the best way to use Soak?
Soak can be used in a high-efficiency washing machine but we like it best for handwashing. Use 1 teaspoon of Soak in a gallon of cool water. Soak your item for 15 minutes. Gently squeeze. No need to rinse. Lay knits (or whatever) flat to dry. Wash sets (like lingerie or handknit socks) together. Test fabric for colour-fastness.

What are some other great uses for Soak?
We’ve got a Soak School on our website with instructions and tips on all kinds of things you can use Soak for, including some thing you might not have thought of like workout gear or swimwear. You can even take Soak with you when you travel. We hope you’ll wonder how you ever did without it!

Where can Soak fans find more info or show their love for Soak?
@soakwash is the feed about our products (Twitter, Instagram, Pinterest, Facebook)
@jacqueline_soak to follow our fearless leader (Twitter, Instagram, Pinterest)
And then of course there is the blog.

Thanks so much to Jacqueline for taking the time to chat with us. If you’d like to try Soak, click here to see the range of sizes and scents available at Knit With Attitude. For every purchase over £15 we’ll include a free single-use sachet of Soak so that you can try it out at home. (This offer lasts until there are no more sachets left.)

Soak Wash

Profile: DesignETTE

As you probably have noticed, first half of 2014 brought lots of changes to Knit with attitude, our refurbishment meant much more shelf space and finally I’ve had the chance to expand our selection and introduce more new brands, and there is even more to come…

DesignETTE Book 1

One company I’ve started collaborating with this year is Danish DesignETTE. I met founder Camilla at a trade show in February and immediately fell in love with her brand. I simply love everything about it, their yarns, their philosophy and their designs. This summer we concentrated on their raw silk ranges Hokkaido and Shikoku, but we’ll have a closer look at their warmer fibres now going towards Christmas. I’ve asked Camilla a few questions about herself and her company, to give us all a chance to get to know DesignETTE a bit more.


Who are the people behind DesignETTE and what is the story behind the company?
We are a family company. The name of the company, Ette, is my mothers first name and my middle name. I chose this because the art of knitting is often handed over from one generation to the other. 

When describing your company you say ‘We care for the discerning knitter who aims for high standards and perfection in their work’, what does this mean in reality?
It means that we do not have in mind the beginners of the art of knitting. 


Describe the values behind the production process, why do you emphasise sustainability and natural fibres? 
We think that we all do have a responsibility for the world of tomorrow. What we can do is to choose natural fibers and get them spun and coloured in countries with high regulations of their production rules.
I fell in love with natural fibers. They are soft, have wonderful structures, and colours, and their flexibility and strength inspires me too. 

DesignETTE Book 1

All designs are by you, Camilla Ette Gotfredsen, what inspire you when designing your garments?
I think the yarn chooses the design for most of my projects. I start off with a yarn in a given quality that contains a structure , softness, flexibility, a colour and I look at it and feel it. Next I try to knit the most suitable pattern and tension to create the perfect texture. After that, when I am able to see how it works and falls, I create a shape.

How would you summarise your style in three words?
Feminine, with a Nordic twist.


Why do you think that Nordic Design has an appeal to the International knitting world?
The Nordic countries are in general known for their design. So why not the knits as well? 

This summer’s favourite tune, and why?
No favourites, I like them all:-)  

What are the immediate plans for DesignETTE, what’s happening this autumn/winter?
We will attend Excel in London and the fashion show there, we also have 5 patterns being published in the high end British and American knitting magazines to let more people know about us and what we do.

DesignETTE Book 1

Workshops and events at
Knit with attitude – LIVE

I’m so pleased to let you know that this Autumn’s Event Schedule is finally LIVE!
Whether you want to learn a new skill, would like to develop your techniques, or you are looking for inspiration, we’ve got something for everybody.

To see the full schedule visit our Workshops and Events page.
Knit with attitude offers a wide range of events and workshops this season, and there is more to come, so don’t forget to revisit the schedule.

Learn to make Granny Squares at Knit with attitude

Learn to make Granny Squares at Knit with attitude

I just have to share with you one of the absolute highlights this season!
Knit with attitude invites you to celebrate Wool Week 2014 with us, and come to our Masterclass with Erika Knight – Saturday October 11th.

The Campaign for Wool is a global endeavour initiated in order to raise awareness amongst consumers about the unique, natural and sustainable benefits offered by wool. Every year The Campaign for Wool stages Wool Week, a week long festival celebrating wool in all its guises. Wool Week 2014, Knit with attitude joins the party and we are delighted to host an open Masterclass; a talk by prominent supporter of The Campaign for Wool, renowned designer Erika Knight.

“I am proud to be associated with the Campaign for Wool a countrywide initiative convened by HRH Prince of Wales, promoting the natural, sustainable origin of wool, and as such I am passionate to be bringing manufacturing back to Britain and keeping sheep a feature of our landscape.”

Erika Knight; designer, author, consultant to the fashion and yarn industry, and lecturer at the V&A Museum in London as well as other Leading Art Institutions and Universities. Her own ‘Erika Knight’ yarn collection is the culmination of Erika’s career as a knitwear and craft designer with an unwaveringly-held belief in the importance of treading lightly on the earth and celebrating and supporting traditional British skills.

Erika Knight at Knit with attitude

Erika Knight at Knit with attitude

Behind her passion for the handmade lies Erika’s trend forecasting skills, and her ethos of minimalism and eco-design, which has created her unique interpretation on Craft. She is highly influential and a sought after lecturer and workshop developer. Earlier this year she collaborated with Knit for Peace on their knitting holiday The Colour Experience; travelling with the organisation to India, visiting the the local charitable projects supported by Knit for Peace and hosting workshops on colour experimentation.

We have asked Erika to share her experiences, her passion and her views on knitting and it’s place ‘in the world’ with all of us. After the talk, feel free to mingle and chat, have a look at the gorgeous Erika Knight yarns and books we have in stock, and you might even persuade Erika to sign a book for you. Please note that the talk is a festive and free event, however because of limited seating we need you to book your spot for us to hold it for you.