The Knit with attitude Christmas KAL #KWAKAL14

Knit with attitude's Christmas KAL 2014

If you saw my last blog post profiling Wool and the Gang you’ll know it’s no secret that I’m delighted to be stocking their yarns.

To celebrate having WATG yarns in the shop, and to make Christmas holiday knitting more fun this year, we’re going to host a Knit with attitude Christmas KAL over in our Ravelry group.

With five WATG yarns and 10 patterns to choose from, there’s something for everyone in this KAL, and if you’ve bought your yarn from Knit with attitude you’ll have a chance to win back the price of your yarn!

How about a nice chunky snood to ward off winter’s chill?

The Gathering by Kalurah

The Gathering by Kalurah

Or these sweet hats for the little people in your life?

Little Scallops by Maria Carlander

Little Scallops by Maria Carlander

And if you’re really wanting to deck the halls this Christmas – stockings!

Jumbo Christmas Stocking in a Jiffy by Jennifer Jackson

Jumbo Christmas Stocking in a Jiffy by Jennifer Jackson

Head on over to our Ravelry group for all the details, and to sign up and join in the fun – I’ll see you there!

Profile: Wool and the Gang

I’m so excited to tell that we finally have most of the Wool and the Gang yarns (and some kits too) in stock! From the ‘classic’ super chunky Crazy Sexy Wool, to the most luscious newcomer in the family Sheepaca, a yarn as elegant as it’s name!
Recently I grabbed hold of one of the Gangstas Anna Martinou and asked her a few questions, I’m sure that after reading her brilliant stories, you’ll be just as much in love with these cool forward-thinking people and their yarns, as I am! I mean, just go have a look at those happy colours!!! And if you happen to be on Ravelry; we’re celebrating all the new WATG yarns and soon we’ll be kicking off the party with a proper Knit Along, so keep an eye on our group page!
Over to Anna…

WATG Office

What is the story behind Wool and the Gang?
The story of a DIY fashion brand powered by the maker movement. It starts with two young designers Jade and Aurelie who met while studying Textiles at London Central Saint Martins, originally being taught the skill of knitting by their grannies around the age of 14. By the age of 26 they were the co-founders and creative directors of Wool and the Gang – a global fashion brand that is disrupting the traditional fashion model by championing a more sustainable way to produce fashion. The idea was simple: Make knitting sexy and rock n’ roll. They have a Gang of over 1600 knitters around the world who help to design, produce and sell their collection. They have partnered with brands ranging from The British Fashion Council and Giles Deacon through to lifestyle brands Mini Cooper
and Veuve Clicquot.

WATG Jade and Aurelie

Why knitwear?
Because we find wool to be the most playful material. And we love playing!
We like the texture, the softness and all the endless possibilities that you have with wool.

Who is the Gang?
The Gang is our global network of Gangstas who knit on their own time and place and then sell via woolandthegang.com. Most of them are based in UK, but we’ve got people all over the world from Paris to Peru, Australia and US. Our makers are involved in every step of our process from design and production through to passing on knitting skills at our workshops. Anyone can be a Gangsta — simply purchase a Kit and learn to knit,
support a fellow Gangsta by buying their handmade pieces, or pass on your skills to others.

WATG Kit

What makes Wool and the Gang different from other yarn producers?
We research so so so much to find the best yarn in the world! Our Crazy Sexy Wool is 100% Peruvian wool – the softest that you can find and the chunkiest and easiest to knit with. We also work with fashion factories to repurpose their fashion waste into new yarns to reduce landfill like our Mixtape and Jersey Be Good Yarn. But above all – and that’s the plain truth – we’re different because we’re having a good fun with it! A heavenly colour palette, a funny sticker, a hidden alpaca on our website, a small pin for lucky customers
et al. We simply value the small things that matter and make our lives happier.

Knit With Attitude customers are environmentally and socially conscious knitters. How does Wool and the Gang share their values?
Oh well, wool (surprise!) is our favourite yarn. It’s natural, renewable and biodegradable. We work with fashion factories to repurpose their fashion waste into new yarns to reduce landfill. And we’re always on the lookout for new innovative materials that help to reduce environmental impact. But also, our whole operational system is based on sustainable processes – it’s hardly ever any leftovers or stock behind.

WATG Wild Wool

What’s new this Autumn?
Just to strengthen the above claim on making knitting fun we’ve just launched our Emoji beanies collection along with a series of personalised hats – the ‘Say My Name’ and ‘Count on Me’ beanies. Yes, why not say ILOVEU you with a hat this year?
On the rock n’roll side of things, this autumn expect more wildness from the Gang.
Our Wild Wool collection has already been launched with big chunky leopard knits and there’s still more to come. From traditional cable knits to textured oversized plush coats to the classic tartan print to the feminine touch of flower embroidery. Keep your eyes peeled!

Best Autumn tune and why?
Seasons from Future Islands. We all get a bit nostalgic when seasons change, no?
And we love the name of the band! xxx

WATG 5
Off to the party…!

Great London Yarn Crawl 2014

September has been a whirlwind of activity in the shop with the drop in temperatures.
It’s nice to see regular customers back from holidays and everyone getting excited about their autumn projects.

One of the things that kept me busy in the shop was that Knit with attitude participated once again in the Great London Yarn Crawl. This is a fabulous event that helps to kick off the autumn knitting season and promote the wide variety of yarn shops across London. The Yarn Crawl also generates awareness for Refuge and all net proceeds from the event are donated to the charity.

We had three amazing groups of knitters visit the shop and I was very excited to see many knitters back who had visited Knit with attitude on the Yarn Crawl last year. It’s always special to know that you’ve created a space that people want to come back to. In fact, many of the knitters showed just how comfortable they felt in the shop by settling themselves in the back room with their knitting once they had finished their shopping!

Team Shetland

Team Shetland

The Yarn Crawl was sold out this year with 90 participants and 17 volunteers helping out as Yarn Guides to take the groups to the 12 participating shops. Following the day’s exhausting trek round London knitting and shopping (sounds tough, doesn’t it?!), everyone gathered in a pub at King’s Cross for the after-party sponsored by Pom Pom where they could show off their purchases and win door prizes from the event’s sponsors.

Team Cheviot

Team Cheviot

The post-event tally of the funds raised was just over £800! Hand knits were also collected for the women and children that Refuge shelters and 149 pieces were donated. Wow!

Organisers of the Great London Yarn Crawl, Allison and Rachel of Yarn in the City have plans to do the event again next year. They’ve already got the date, so mark your calendars now for Saturday, 5 September, 2015. I’m happy to say that Knit with attitude will definitely be back for a third year!